Kunnskapsreisen - A real concept!
Hyper have been working with elearning since 2000, and we have learned a lot from mistakes and successes. We know that one of the most important thing is to engage - but how do you engage employees in more than 110 stores scattered all over Norway? We knew Byggmakker well from working with them since 2007, and together with the client we spend a lot of time developing the concept. We knew that the employees loved to compete, and therefore we developed a concept were teams could compete against other teams, regions against other regions - and most important off all: we spent a lot of time creating challenging quests and exercises.
"How do you engage employees in more than 110 stores scattered all over Norway?"
The overall challenge was to climb the mountain "Børgefjell" - where Børge Ousland waited for the first team to arrive. Each episode (15 in total) took in average 40 minutes to complete, and the team usually answered and discussed together solving the episode. User retrieved basic knowledge about one or two products in each episode, and he/she had to demonstrate his/her knowledge in Treningsbutikken (Shop simulator) where virtual customers had to be handled. The score was devided into: knowledge, accomplishment and sales in each episode. The game was on! The campaign lasted for 15 weeks, and we used the Intranet for publishing news, winners and interviews with teams.
“This is a great way to learn, since it brings seller and supplier together, both with discussion and an exchange of experience, and the ability to learn is high.” Statement from one of the participant
Meet Mr. Børge
Byggmakker wanted to make an engaging and motivating internal campaign/course. We hired Børge Ousland as a digital motivator and built a concept based on solving assignments in 15 episodes.
The course went online 1. February 2011, after 8 weeks 86% of the target group was still playing. It has created a great engagement internally in Byggmakker and some of the key-points in an evaluation are:
- 90% liked that one part of the course was a competition
- 85% will do all 15 episodes (ends in June 2011)
- The target group wrote 180 positive comments about the project
Other statements from the target group:
- “A great learning method!”
- “Makes it easy to become motivated for more learning!”
- “Fantastic way to learn, and it also creates cohesion”
- “Competition makes it exciting. Fun way to learn. Sharpens the concentration. Social.”
“The response we have experienced from participants in The Knowledge Journey is overwhelming. The level of engagement is high, and the participants say that the learning method we have chosen is very good. So the combination e-learning, competition, team work and in-store training is certainly here to stay.” Jorun Birkeland – head of competence in Byggmakker.
Kunnskapsreisen took home the gold in the category for best internal motivation and sales-training program.
The jury’s statement
"Amongst the many strong candidates in this category, the winning concept quickly stood out. Its consistent high-end quality throughout the program and good results proves that the activities succeeded on several grounds. Although the program is extensive in content and has a long timespan, its smart construction kept the participation at a high level until the very end. The jury appreciated the program’s clear goals and furthermore the accomplishment of these goals. Initially the core of the program is product training. However, it has also contributed to strengthening the customer’s (red. anm. Byggmakker) reputation and sales. The program is an impressive piece of work and holds a very high standard."